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SEO Search engine optimization
SEO (Search Engine Optimization) is Starting point Digital Marketing Strategy. It is the process of achieving targeted potential customers to your web site from the different search engines like Google, Bing, Yahoo etc...
It is the common behaviour of the internet users not to search for expected result in more than two pages down in the search engine. So higher your website ranks in the search results the higher the chances to achieve more potential customers.
In Digital Marketing strategy, Search Engine Optimization (SEO) is not a onetime process. Every hour, every minute millions of website owners try to achieve the higher rank in the search engines. It is a complex and continuous process of Monitoring, Searching, Researching and Indexing of Keywords, Logical Implementation on your website and content with Promotion and Marketing Strategies.
It is the common behaviour of the internet users not to search for expected result in more than two pages down in the search engine. So higher your website ranks in the search results the higher the chances to achieve more potential customers.
In Digital Marketing strategy, Search Engine Optimization (SEO) is not a onetime process. Every hour, every minute millions of website owners try to achieve the higher rank in the search engines. It is a complex and continuous process of Monitoring, Searching, Researching and Indexing of Keywords, Logical Implementation on your website and content with Promotion and Marketing Strategies.
SEO Process and Strategy
Review And Analysis
- In-depth Site Analysis
- Website Audit
- Competition Analysis
- Keyword Research for Competition
- Keyword Research Global Searches
- Initial Rank Report
- Number of Keywords / Terms
On Page Optimization
- Header Tags Optimization
- HTML Code Cleanup & Optimization
- W3C Validation
- Internal link Structuring and Optimization
- Content rewriting
- Pages H tags optimization
- Image & Hyperlink Optimization
- Robots.txt Creation/Analysis
- HTML Sitemap
- XML Sitemap
- Google Webmaster Tools
- Yahoo Webmaster and Analytics
- Google Analytics
- Bing Webmaster and Analytics Tools
Off Page Optimization (Spread Over 6 Months)
- Directories Submission
- Guaranteed Back links
- Article Writing & Submission
- Press Release Submission
- Social Bookmarking
- Web 2.0 & Social Media Optimization
- Blog Comments writing & submissions
- Classified Submission
- Forum Posting
Monthly Reporting
- SEO Overview Report
- Search Engine Ranking
- Directory Submission Report
- Article Submission Report & Updation
- Google Analytics Analysis Report